Protect Your Brand. Secure Your Creations.

GBC Law Team Member

Trademark & Copyright

Your brand and your creative work are two of your most valuable assets. We help you protect
both
– trademarks for your names and logos, and copyright for your original content.

Our approach is straightforward: clear searches, clean filings, practical agreements, and
fast
responses when issues arise.

Our team is ready to help, in any way we can – let’s talk.

Comprehensive Trademark & Copyright Services

Trademarks (Names, Logos, Taglines)

A strong trademark strategy starts with clearance. We search for conflicts and assess
distinctiveness. If the mark is viable, we file with the Canadian Intellectual Property
Office
(CIPO) under the Nice Classification, and manage the application through examination,
publication, opposition, and registration.

What We Handle:

  • Clearance searches and opinion letters
  • Filing strategies (word mark vs. design mark; classes and descriptions)
  • Office actions and evidence of distinctiveness
  • Assignments and licensing (including franchise and co‑branding)
  • Watch services and enforcement letters

Copyright (Creative Works)

Copyright protects original literary, artistic, musical, and dramatic works, as well as sound
recordings and performances. In Canada, protection is automatic on creation; registration is
optional but helpful for enforcement. We draft assignments and licenses that match how you
actually monetize – streaming, broadcast, print, live, and digital platforms. We also advise
on
moral rights and attribution.

Typical Copyright Work:

  • Rights ownership reviews and work‑made‑for‑hire alternatives that fit Canadian law
  • Assignment and license agreements (exclusive and non‑exclusive)
  • Collaboration agreements and commission agreements
  • Fair dealing assessments and quoting/clip clearances
  • Takedown and enforcement strategies (including Notice‑and‑Notice)

Monetization and Dispute Resolution


Monetization & Content Deals

We negotiate distribution, platform, and brand content agreements – defining scope,
exclusivity,
territory, term, revenue shares, and audit rights. For creators and agencies, we align
rights
with deliverables so there are no surprises later.


Enforcement & Disputes

When someone uses your brand or work without permission, we act quickly and proportionately.
We
send demand letters, negotiate settlements, and, when necessary, start court or tribunal
proceedings. We balance the cost and benefit, so you’re not spending more than the problem
is
worth.

Frequently Asked Questions (FAQs)

Q: Do I have to register a trademark to use ™ or ®?

A: You can use without registration. The ® symbol should
only
be used once your mark is registered in Canada.

Q: How long does a Canadian trademark take?

A: Timelines vary, but expect many months to almost a year or longer from filing to
registration.
Responding promptly to office actions keeps things moving.

Q: Is copyright automatic or do I have to register?

A: Copyright is automatic on creation. Registration isn’t required, but it
strengthens your evidence if you need to enforce your rights.

Q: Someone posted my content without permission. What’s my first step?

A: Document and make copies of the unauthorized use, identify the host/platform, and send a
“cease and desist” notice.

Let’s Talk

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days. Thank you for contacting GBC Law.